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Archive for November, 2015

How to Survey Your Customers to Boost Satisfaction

A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge of Chaos. And we’ve all heard it said that most unhappy customers don’t complain; they just don’t bother to come back. Do you survey your customers to gauge customer…

The Mail ‘Habit’: Why Consumers Like Mailing Campaigns

A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…

Target Marketing: Personal Plus Relevant Equals Power

According to a recent InfoTrends survey, 64% of customer communications and marketing campaigns are personalized with one-to-one messaging, or targeted to a segment of customers or prospects. Only 35% are generic, one-size-fits-all. Across age demographics, InfoTrends research shows that the majority of people want to be marketed to with personalized information . . . and…

Local Lead Generation is Top Goal for 2016

A top business marketing priority for the next 12 months is to gain new customers, according to recent research by InfoTrends. However, not all customer leads are created equal. Some prospects turn into buyers right away, while others may never buy from you. Still others will take nurturing and more information before becoming customers or…