The massive surge of millennials as powerful buyers in the marketplace has forced companies and industries alike to re-examine everything they thought they knew about marketing. While some skeptics may wonder whether or not this approach is overkill, the fact remains that millennials are the most important group of consumers to come along in a…
Email marketing can only be as good as the quality of your email list. Each year, there is a natural decay in email marketing lists that reduces the effectiveness of your outreach. According to HubSpot, about 25% of your email data is out-of-date after one year. So, how do you keep your email marketing lists…
Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in place to not only get people to your spring event, but remember you long after it’s over. As you begin strategizing your event marketing plans,…
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that starts with eye-catching, easy-to-understand signage, like custom window graphics. With more than 82% of customers looking for local products and services online, and 90% of those then…
A detailed business plan is important for any small business, as it confirms your vision and business direction for you, your employees and your customers. It’s what drives your marketing plan (the outline of specific marketing strategies and tactics to drive your business toward your vision) and your sales plan (outlining the specific sales strategies,…