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Rochester, MI 48307

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5 Techniques to Improve Email Open Rates

With email marketing, you have a fast and affordable way to stay top of mind with existing customers and reach new audiences. One of the first hurdles email marketers need to overcome to connect with their subscribers is motivating the “open.” With inboxes full of competing messages, getting busy people to open your email so…


The Right Way to do a Multi-Channel Direct Marketing Campaign

Six important dos … and don’ts! Many small and mid-sized business marketers play favorites when it comes to choosing marketing channels, but may not measure its effectiveness to evaluate whether or not it’s doing the job. Smart marketers know a “team effort” works best, and they capitalize on the strengths of multiple channels. Why? It…


The Right Way to do a Multi-Channel Direct Marketing Campaign

Six important dos … and don’ts! Many small and mid-sized business marketers play favorites when it comes to choosing marketing channels, but may not measure its effectiveness to evaluate whether or not it’s doing the job. Smart marketers know a “team effort” works best, and they capitalize on the strengths of multiple channels. Why? It…


Choosing the Right Size Banner for Your Event

If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, booth, tent, nearby fence or elsewhere. But just as there are unlimited applications for banners, so are there an unlimited array of sizes. While it’s unlikely you’ll match a 2015 effort by German soccer team…


Pre-Event Planning for Trade Shows: Five Tips

It’s no secret that participating in trade shows, conferences and other events can be a great way to increase brand awareness, improve product knowledge through hands-on demonstrations and, ultimately, drive more sales. In fact, a 2014 EventTrack study by the Event Marketing Institute and Mosaic reports that more dollars are being devoted to experiential marketing…