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Archive for the ‘Mail’ Category

Direct Marketing Offers That Stand the Test of Time

Open now for 25% savings! Receive our free guide! Respond today for a no-cost demonstration! The importance of the offer you present on your postcard or mailing envelope can’t be overstated. Among direct marketing pros, it’s generally accepted that it will account for fully 30% of your campaign’s success – second only to the list…

Variable Data Printing Drives Better Response

The average person is exposed to 5,000 advertising and promotional messages every day. That’s more than 1.8 million annually. How can you cut through the clutter to be noticed . . . and remembered? With personalized, relevant messages that drive higher response, increase engagement and deliver greater ROI. Technology makes it easy! Enter variable data…

Goodwill is Good for Business

Sponsorships, donations, pro bono services, discounts and volunteering. These are just a few of the ways through which small and mid-sized business owners can begin to build a profile as a good neighbor in the community. Your customers will love you for it, too. A recent Cone Communications study says nearly nine out of 10…

Direct Mail Gets Our Stamp of Approval

Direct mail is not only highly targetable but also readily personalized with names, images and messages. With special inks and textures, and enhancements like die-cuts and folds, the variety of shapes and sizes are all attention-getting . . . and drive interaction and impact. Here are six reasons why direct mail gets our stamp of…

Four Tips for Winning with Whitepapers

Defined as persuasive, authoritative and in-depth reports on specific topics, white papers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for business-to-business enterprises. Executed properly, they’re an ideal way to deliver compelling and relevant information targeted to a specific audience with the goal of changing or maintaining a…

Employee Engagement: 6 Ways to Show You Care

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company revenue. Given the costs of recruiting and training, one study estimates that it costs six to nine months’ salary on average to replace a salaried…

9 Tips for a Persuasive Sales Letter

A major advantage to direct mail is its capacity for one-on-one communications with the prospect or customer. Unlike other forms of advertising, you can get “personal.” What makes a great sales letter that motivates action? Here’s the breakdown: 1. Employ a “Johnson box”: Named after legendary direct marketer Frank Johnson, it features the letter’s key…

Printable Surfaces Open New Possibilities

It used to be that scores, perforations, laminations, adhesives and other special techniques had to be added after your piece was printed. Not anymore! Nowadays, advancements in specialty substrates – that’s just printers’ speak for the materials you can print on - are not only eliminating costly and time-consuming finishing but also enhancing the attractiveness…