Recent buzz around the effectiveness of direct mail and print marketing communications may have marketers who’ve had all of their eggs in a digital basket rethinking their strategy in 2016 to incorporate a multi-channel approach. This “best of both worlds” strategy blends the emotional impact of paper with the convenience and immediacy of digital delivery.
When you want to motivate, persuade and connect, consider multiple studies including neurological research that show:
- Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable. (Canada Post)
- Physical material is more “real” to the brain and is better connected to memory. (Millward Brown)
- Direct mail outperforms all digital channels combined by nearly 600%. (Direct Marketing Institute)
- Nearly 6 out of 10 say they enjoy getting postal mail about new products. (Print in the Mix)
Learn how to make the most impact with your digital and print marketing dollars during our free one-hour webinar, “Ready, Set, Grow! Proven Lead Generation and Customer Retention Strategies for 2016” on Nov. 10 at 1 p.m. (EST)
Presented by leading cross-channel marketing expert, Kate Dunn, you’ll learn important ways to increase brand awareness to gain market competitiveness and top tactics that save time and money plus inspire long-term loyalty. Kate is the director of InfoTrends’ Business Development Group and regularly shares her expertise at events around the world. She knows her stuff!
Space is limited; register now.