A top business marketing priority for the next 12 months is to gain new customers, according to recent research by InfoTrends. However, not all customer leads are created equal. Some prospects turn into buyers right away, while others may never buy from you. Still others will take nurturing and more information before becoming customers or…
Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and few forms. Others make their mark in the marketplace with a well-defined set of brand identity guidelines for application across all of their marketing communications. Some quickly discover it’s not long before…
About six in 10 companies say they plan to share their holiday cheer this year with a wide range of logoed gifts, says the Advertising Specialty Institute (ASI). Looking for ways to acknowledge leading customers and promising prospects? Consider things that can be easily shared. A little can go a long way! According to the…
Seasoned event marketers know the many advantages of participating in conferences or staging their own special events to reach their top goals: increase brand awareness, improve product knowledge through hands-on demonstrations and drive more sales. If that isn’t incentive enough for you to consider events as part of your marketing mix, add one more: competitive…
If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…
