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Posts Tagged ‘Content Marketing’

Target Marketing: Personal Plus Relevant Equals Power

According to a recent InfoTrends survey, 64% of customer communications and marketing campaigns are personalized with one-to-one messaging, or targeted to a segment of customers or prospects. Only 35% are generic, one-size-fits-all. Across age demographics, InfoTrends research shows that the majority of people want to be marketed to with personalized information . . . and…

Nonprofit Marketing Strategy: Manpower Over Money

While many charitable organizations are in search of donors, others are seeking something that’s often more difficult to get than financial assistance... and that’s someone's time. Here are five ways you can find more volunteers by bolstering your online presence: Your website is where current and prospective donors and volunteers go to research your organization,…

4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…