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Posts Tagged ‘multi-channel’

The Right Way to do a Multi-Channel Direct Marketing Campaign

Six important dos … and don’ts! Many small and mid-sized business marketers play favorites when it comes to choosing marketing channels, but may not measure its effectiveness to evaluate whether or not it’s doing the job. Smart marketers know a “team effort” works best, and they capitalize on the strengths of multiple channels. Why? It…

The Right Way to do a Multi-Channel Direct Marketing Campaign

Six important dos … and don’ts! Many small and mid-sized business marketers play favorites when it comes to choosing marketing channels, but may not measure its effectiveness to evaluate whether or not it’s doing the job. Smart marketers know a “team effort” works best, and they capitalize on the strengths of multiple channels. Why? It…