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Posts Tagged ‘trade shows’

5 Ways to Get Value from your Trade Show Event

So, you’ve decided to exhibit at a trade show. This is an excellent way to make connections in your industry and get your name out to new people and businesses. However, once you get to the show, what should you expect and what should you do? Here are five things you should make an effort…

Dos and Don’ts to Add Value to Your Trade Show Marketing

If you’ve thought that trade show marketing no longer has a place in today’s highly connected, digital world where you can add new friends or contacts at a click of button, think again. As much as communication changes, nothing has replaced the power of a face-to-face meetings when you’re asking someone to part with their…

Pre-Event Planning for Trade Shows: Five Tips

It’s no secret that participating in trade shows, conferences and other events can be a great way to increase brand awareness, improve product knowledge through hands-on demonstrations and, ultimately, drive more sales. In fact, a 2014 EventTrack study by the Event Marketing Institute and Mosaic reports that more dollars are being devoted to experiential marketing…