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Posts Tagged ‘web marketing’

Marketing to Millennials

The massive surge of millennials as powerful buyers in the marketplace has forced companies and industries alike to re-examine everything they thought they knew about marketing. While some skeptics may wonder whether or not this approach is overkill, the fact remains that millennials are the most important group of consumers to come along in a…

Nonprofit Marketing Strategy: Manpower Over Money

While many charitable organizations are in search of donors, others are seeking something that’s often more difficult to get than financial assistance... and that’s someone's time. Here are five ways you can find more volunteers by bolstering your online presence: Your website is where current and prospective donors and volunteers go to research your organization,…

Mobile-friendly Website is a Marketer’s Must-have

If you haven’t yet optimized your website for smartphone users, you risk losing customers. Potentially a lot of them. Why? Google reports that Web searches performed on mobile devices are now more common than those conducted on tablets and desktop computers. To satisfy these on-the-go shoppers, you’ll need to meet their need for speed. Research…